Are you sick of their skin disorders? Tired of allergies and digestive issues? And looking for ways to rid them of their ailments once and for all? At PureForm, we help pet parents raise a strong, healthy pet in as little as 2 weeks.
Essentials is our most popular solution to aid itching, allergies, arthritis, anxiety, and nutrient deficiencies. This is the most comprehensive meal-topper you’ll find, suitable for any age and diet.
We've taken care of the science so you can take care of your pet.
Only beneficial ingredients
Easy absorption
Small doses
Naturally palatable
Tested and trusted
Scientifically formulated
Ingredient
Benefit
9 Plant-based Enzymes
Decrease yeast production, support oral health, help digestion, aid kidney and UT infections, and maximize nutrient absorption, which helps alleviate protein and seasonal allergies.
Glucosamine Hydrochloride
Prevent or halt joint degradation, or therapeutically treat arthritis by increasing fluid in the joints and strengthening ligaments and connective tissues.
MSM
Administer a natural liver detox and improve skin health and maintain a healthy coat, making it stronger and longer lasting. Clients say it even reduces shedding!
Vitamins and Minerals
No matter what food you're serving, never again worry about missing the necessary nutrients found in plants and the earth that support all types of processes in the body.
Antioxidants
Fight off aging by reducing free radicals in the body and strengthen the immune system.
Amino Acids
Promote collagen production, muscle health, digestive health, improve skin and coat quality, and reduce anxiety.
Weight
Daily Recommended Dose (split in 2 servings)
0-5 lb (0-3 kg)
1/4 tsp
5-15 lb (3-7 kg)
1/2 tsp
15-25 lb (7-11 kg)
3/4 tsp
25-35 lb (11-16 kg)
1 tsp
35-50 lb (16-23 kg)
1 1/2 tsp
50-65 lb (23-30 kg)
2 tsp
65-75 lb (30-34 kg)
2 1/2 tsp
75-85 lb (34-39 kg)
3 tsp
85-100 lb (39-45 kg)
3 1/2 tsp
100-115 lb (45-52 kg)
4 tsp
115-130 lb (52-60 kg)
4 1/2 tsp
130+ lb (60+ kg)
5 tsp
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In the extremely unlikely event we can’t help you improve your fur baby's health, we offer a rock-solid, money-back guarantee.
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Enjoy our high-quality supplement without having to worry about any shipping costs on all orders within Canada and the United States.
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The essentials they need
It’s exactly what the name describes, the essential nutrients your canine fur baby needs everyday to thrive.
Preparing a homemade diet? Never again worry about forgetting necessary vitamins and minerals found from plants. Serving up processed foods? Not only will you be ensuring they get these nutrients, you’ll also be administering a natural daily detox from contaminants stored in the liver.
And only the essentials.
Formulated by our founder and nutritional biochemist, this supplement contains only beneficial ingredients, from tested and trusted suppliers, in their most bioavailable form for the highest potency, so you get fast and lasting results.
Free from fillers such as whey powder, flax seeds, salt, sugars, flavours, glycerin, water, and alcohol, our doses are concentrated and mixed easily with any type of food.
Your pup will devour our supplement because they can smell the nutrients and tell that it's good for them!
What Our PureForm Pack Members Say
I’ve been using the Essentials powder for my 6 dogs for quite a few years. I switched over from another supplement which I had used for over 15 years. I really like what’s in the blend - joint supplements, vitamins and the enzyme blend. It’s all in one! Several of my dogs are active in performance sports...including my new addition greyhound puppy who is also on Essentials. Great stuff!
Susan V.
I started using this product in the summer and it seemed to work. It wasn’t until my boys were off it for a few months when I ran out that I really noticed the impact it really made. My dog with allergies had flare ups and my older dog seemed stiff. Ordered a second container and both dogs are feeling great. My dog with allergies is completely off his medication from the vet and my older dog is running and jumping like a puppy. Highly recommend this product. We are definitely lifers!!! Thank you for making a product that I can trust.
Kimberly L.
We have 3 very active labs that are involved in multiple dog sports. They range in age from 1 to 11 and giving them their Essentials everyday, gives us the peace of mind to know we are providing them the best supplementation to keep them healthy and active!
Alison G.
I ordered the Canine Essentials product for my senior (12 yrs) dog because I prepare homemade raw food and sometimes lacking the essential vitamins, etc. He had developed smelly flatulence and I noticed that he has less and less gas. Thank you, I will keep using your product!
Yvonne S.
Canine Essentials provides a balanced, easily digested supplement to fill any gaps the diet doesn't provide. The company right from ordering through delivery make it easy to keep it on my shelf :-).
Patti W.
OUR STORY
“We’ve witnessed a substantial increase in animal deaths related to illness and degenerative disease over the past two decades,” says co-founder Calvin Nyuli. "Why?"
Modern-day pet food companies produce dehydrated, overcooked, highly-carcinogenic meal products that contain little to no nutrients. As such, pets are unable to absorb the necessary amino acids they need to maintain optimal health.
The purpose of PureForm Pet Health supplements is simple. It’s about identifying the nutritional gaps today’s pets experience and delivering the nutrients they need without harmful fillers and additives.
Your pets deserve a supplement that’s scientifically formulated to enhance their food, help them absorb the nutrients they need, and provide their daily recommended servings of vitamins and minerals. But that’s not all. As a bonus, PureForm supplements help strengthen joints, promote ligament stability, and help improve gut health.
How long will my Essentials last?
Choose your canister size below, then find your pet's weight to see the recommended daily dose, servings per canister, cost per day, and recommended reorder frequency.
1-5 lbs
0.25 tsp/day
320 days/can
$0.34/day
REORDER every 43 weeks
6-15 lbs
0.5 tsp/day
160 days/can
$0.68/day
REORDER every 21 weeks
16-25 lbs
0.75 tsp/day
107 days/can
$1.01/day
REORDER every 12 weeks
26-35 lbs
1 tsp/day
80 days/can
$1.35/day
REORDER every 9 weeks
36-50 lbs
1.5 tsp/day
53 days/can
$2.03/day
REORDER every 5 weeks
51-65 lbs
2 tsp/day
40 days/can
$2.70/day
REORDER every 3 weeks
66-75 lbs
2.5 tsp/day
32 days/can
$3.38/day
REORDER every 2 weeks
76-85 lbs
3 tsp/day
27 days/can
$4.05/day
REORDER every 2 weeks
86-100 lbs
3.5 tsp/day
23 days/can
$4.73/day
REORDER every 1 week
101+ lbs
4 tsp/day
20 days/can
$5.40/day
REORDER every 1 week
1-5 lbs
0.25 tsp/day
640 days/can
$0.30/day
REORDER every 89 weeks
6-15 lbs
0.5 tsp/day
320 days/can
$0.61/day
REORDER every 43 weeks
16-25 lbs
0.75 tsp/day
213 days/can
$0.91/day
REORDER every 28 weeks
26-35 lbs
1 tsp/day
160 days/can
$1.22/day
REORDER every 21 weeks
36-50 lbs
1.5 tsp/day
107 days/can
$1.83/day
REORDER every 12 weeks
51-65 lbs
2 tsp/day
80 days/can
$2.44/day
REORDER every 9 weeks
66-75 lbs
2.5 tsp/day
64 days/can
$3.05/day
REORDER every 7 weeks
76-85 lbs
3 tsp/day
53 days/can
$3.66/day
REORDER every 5 weeks
86-100 lbs
3.5 tsp/day
46 days/can
$4.27/day
REORDER every 5 weeks
101+ lbs
4 tsp/day
40 days/can
$4.88/day
REORDER every 3 weeks
1-5 lbs
0.25 tsp/day
1400 days/can
$0.28/day
REORDER every 198 weeks
6-15 lbs
0.5 tsp/day
700 days/can
$0.56/day
REORDER every 98 weeks
16-25 lbs
0.75 tsp/day
467 days/can
$0.84/day
REORDER every 64 weeks
26-35 lbs
1 tsp/day
350 days/can
$1.11/day
REORDER every 48 weeks
36-50 lbs
1.5 tsp/day
233 days/can
$1.67/day
REORDER every 31 weeks
51-65 lbs
2 tsp/day
175 days/can
$2.23/day
REORDER every 21 weeks
66-75 lbs
2.5 tsp/day
140 days/can
$2.79/day
REORDER every 18 weeks
76-85 lbs
3 tsp/day
117 days/can
$3.34/day
REORDER every 14 weeks
86-100 lbs
3.5 tsp/day
100 days/can
$3.90/day
REORDER every 12 weeks
101+ lbs
4 tsp/day
88 days/can
$4.46/day
REORDER every 9 weeks
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Frequently Asked Questions
It's still here, we just changed the name to PureForm Essentials: Canine.
As far as vitamins and minerals go, yes! We use daily recommended doses so you can feel safe knowing they receive what they need with every meal. It is recommended to addOmega3 as well, to round off the complete diet with necessary anti-inflammatory oils and digestible fibre.
The vitamins and minerals in Essentials may be the same as some in the food, but they are not toxic. If served at a high dose, the body will expell the extra but, most of the time, the specified nutrients added in food are not absorbed at the amounts stated because of the cooking and preservation processes, and the lower potency ratings. If you're concerned about overdosing, we recommend starting at a small amount then slowly increasing. If your pet gets loose stool, then they're getting too much. Otherwise, it is safe to feed together.
Yes, because our ingredients are very close to the recommended daily doses, the Calcium:Phosphorus is exactly what they need to support a homemade diet.
A controversy has been raging for years about the relative virtues of synthetic vs. natural nutrients.
A basic fact is that all foods, vitamins, and nutrients, and all the other substances of Life, are chemicals. If all life is made of chemical molecules, a chemical's structure, not its source, determines its function.
Therefore, there is no difference between a synthetic molecule of a vitamin or other nutrient and a natural molecule of the same chemical.
One comes from the biological factory and the other from a glass and stainless steel factory, but the sources of the chemicals characteristics come from its structure, not from where it's made.
We use "natural" sources of the ingredients where applicable. There are some ingredients, such as Vitamin E, which can only be synthetically produced to fit our formula.
Essentials is a great start to balance the body and increase absorption of nutrients in the diet as well.
If more joint support is needed for the dog to be comfortable, or the dog is an adult breed known to develop joint issues and you'd like an extra preventative, we recommend adding a small dose ofAgility to meet their needs while still maintaining full mind-body balance the Essentials provides.
Essentials will not only help detox and cleanse the liver but it aims to balance the whole system for unlimited benefits!
You bet!Essentials Felineis a fully balanced preventative, including joint support and digestive enzymes for gut health!
Of course! Especially if you want the benefits of Curcumin and Boswellia on top of the Essentials benefits! However, there's no need to feed the full dose of each. Half the recommended dose of each should be perfect but you can adjust depending on your pet's needs; whether they need more Restore or more Essentials.
DO NOT feed Essentials andDigestiveat the same time, as a full dose of digestive enzymes are already included in a full dose of Essentials.
In the case of arthritis, a small dose of Agility can be added to the full dose of Essentials for more joint support.
In cases of severe stiffness or trauma, Restore can be used with Essentials (serving approx. 1/2 dose of each) to increase herbal anti-inflammatory properties.
Agility and Digestive can be fed the full dose of each. This is in cases where Essentials' vitamin/mineral mix may not be wanted.